Mamma Maya

Archive for the ‘Marketing Hall’ Category

One of the most dramatic changes in how companies operate these days is in communications. Whereas before a business organisation would rely on printed media like magazines, newspapers, and industry journals, now there is the internet. This has hugely influenced how companies perform PR. Now that blogging has become common, suddenly we’re reading informal updates direct from the head chiefs rather than the usual polite, formal editorials ordinarily found in their corporate brochure. Not only that, but we’re getting more updates from corporations too, with their website being constantly updated. Business organizations are also utilising microblogging sites like Twitter.

Not only that, but the internet has made matters a lot less passive and much more engaged. Now those browsing the net actively vote for your advert by clicking on it, or join your e-mailing list, or ask questions directly to you using your online contact forms. We also know a lot more in terms of target markets due to the trail of clicks they make with such activity. Therefore it’s critical that a company can respond to the responses given by their visitors and shape their messages accordingly.

Since the business landscape has changed so much, does it mean firms have more power to ensure how the market perceives them? Yes it does. Companies are now setting aside increasingly more time on PR, as so many new opportunities have opened up with new technologies. With that added control however, there is the increased opportunity of making faults too, and so our advice is to use a public relations company first. Learn from them. For instance, how do they utilize the internet? They have gathered experience in understanding what is successful, and what doesn’t work. They can speedily pinpoint the areas you need to improve upon and enhance your strengths in terms of your relationship with the public. A great location to start in terms of locating a PR company is Google. Just type a keyphrase like public relations nottingham and you’ll see a list of public relations firms ready to serve you.

Closing a deal is usually simpler when you are lucky enough to have quality leads. Unfortunately an inquiry does not inevitably lead to a deal, making sure that will happen is all up to you. Salespeople achieve this in a array of assorted ways. It is all about taking advantage of the most qualified leads you can get your hands on. In order to help you do this, here are a few hints to make your working life simpler. When individuals submit a request for further information on the internet, many aren’t really looking for insurance. They’re obviously surfing and looking for an impossible price. Numerous inquiries from a website are generated by junk e-mail or automated requests. More often than not these inquiries end up as a lot of work and not a lot of money. So to start with get your hands on quality motor insurance leads.

Click here and visit this marvelous webpage for online insurance leads clues!

Individuals who are asking for a new policy or want to adjust their existing insurance policy are frequently the leads you must look out for. These prospects won’t require much work to close. So now you will likely want to know: what’s the best way to sort the cooler leads from the hot ones? One method is to utilize various filters to automatically sort the incoming automobile insurance leads into various folders by the info you’ve been supplied with. It is useful to prioritize by likely profit as well. The easiest point to sell car insurance policies is directly after you get a quotation request and it should save you work. In the majority of cases your work has already been done, you in all likelihood should not need to persuade the customer of the necessity of a quality insurance policy. Experienced salespeople understand that in a large number of cases all they have to do is to get back quickly with a price to a good quality lead. If you would like to have this same convenience, do not forget to respond to your leads as a matter of urgency. How you apply the info supplied by the lead will significantly determine the final result. Be sure to answer any queries they may have, and do this as expediently as you can. If the customer has asked which deductible options are available, for instance, make a point of listing this information in your quotation. So, by making use of a couple of suggestions to help you work more effectively, you can get the best from your car insurance leads and make considerably more money.

Real estate investment has become an exceedingly well-liked way for people to make money. Owning an apartment or multi family housing unit could be a way to wealth, however,real estate investing requires plenty of time, information and up front capital.Studio building financing, or multifamily property financing, is in a constant state of change. As a consequence, multifamily finance suppliers must have thorough understanding and perception of available debt programs and be ready to quickly analyze financing options.

Most multi family or apartment loans have a thirty-year term with IRs starting from 4.7% to 6.625% for loans up to $3 million. I learned that the majority of the time these’smaller loans’ carry a little higher interest than loans surpassing $3 million and are called as ‘recourse’ loans ; in other words, if you welch on the loan the bank may take ‘recourse’ by seizing your non-public assets. Loans in excess of $3 million are named as ‘non-recourse’, meaning non-public assets are protected in the event of a borrower default. Additionally, most banks offer basic options like fixed and variable rate loans.

There are 2 primary methods to pursue multi-family buildings that leave your valuable liquidity intact. One is to secure seller helped financing to complement a loan, leaving you with little or even no money of your own in the deal. The second is to use other people’s’s money ( or OPM ) in place of your own cash. Each has its advantages and downsides and my focus in this article is to help illustrate how your show of the upsides to a multi-family investment can help you attract funding. The key to captivating funding is to recollect why you are making an investment in these properties in the 1st place. Multi-family properties are ideally acquired at a discount, are found in areas where time and natural market conditions will increase their value, and produce cash flow. This time tested benefit of multi-family property possession is a huge and when securing funding for your deals.

I strongly recommend that you summarize your loan eventuality on one 8.5 X eleven in. bit of paper. You may be tempted to write down a multi-page description full of details, projections and research. Don’t . The goal of the primary approach is to qualify for a loan officer interested, not a lot more. A borrower who has a bank asking for info is in a much stronger position than a borrower who is sending info uninvited. This technique of approach will generate replies from interested lenders as-well-as denials from lenders who can’t help you. Those who are interested will request more information and if the deal fits with their factors they’ll issue a term sheet. The secret is to get them calling you, pique their interest first and then sell them the deal when you get them on the phonephone. Before you know it you’ll be sat at the closing table.

This type of marketing is similar to an auction. Merchandise is pushed on your internet site and for your effort, every last purchase or lead pulls in commission. It isn’t nearly as much effort, very few operating costs, it works while you rest, and it is easy to master.

To start with, you need to make up your mind just what area you’d like to work in. To achieve this, you need to find out solutions to issues a specific group of individuals are looking for, and then find out a solution. One of the better ways to determine this is to search for specific sets of extremely specific longtail keywords or phrases; generally customers search for these less often, however they convert far more into sales.

To get hold of these profitable words and phrases, it’s recommended that you use Micro Niche Finder or a program like it. Data collected from this computer program or other applications or services can give you a list of related words and phrases allowing you to gain a head-start when it comes to ranking on an internet based search.

Further data is supplied by the application, for to illustrate how many searches each one gets, just how many other websites are using them, even competitor details. Last but not least, the information generated can help identify suitable domains, subject matter for your website, and even find the best products for you to sell.

Building a website is next; yet you will obviously have to do a bit more than that. It is important to fine-tune your web site to better your performance on the search engines. Here SEO Elite information can help may help. This computer program analyzes the internet sites of your rivals and advises you exactly what you must do in order to receive top spot in the search engine listings.

With SEO Elite the data generated by the program suggests where to get links, the most profitable keywords, and details on where and how to upload articles. In short, Seo Elite information is similar to the data that an SEO specialist may offer.

Once you have discovered which target market you want to sell in, have your product ads, and your web site has been completed, then you are ready to significantly boost your search engine rankings. You’ll collect a regular paycheck and wonder why you didn’t try this type of marketing sooner!

Internet marketing and public speaking? Not quite ham and eggs, is it?

Those two phrases are rarely found in the same sentence. After all, many people decide to do their marketing in cyberspace so they’ll never be required to deliver a sales presentation or a speech.

If you are one of these people, you are making big mistake by not developing your speaking skills, because you are cutting yourself off from the vast off-line market.

Why should internet marketers seek to improve their public speaking? For the simple reason that by so doing, they and their products can become known to people who are are uncomfortable buying on-line. They prefer to know their is a human being at the other end.

In this brief article, I’ll give you a “shortcut system” that will enable you to package your substantive knowledge so it can be delivered in an interesting, engaging manner. It is a distilled version of what I provide business people in my workshops who are almost universally in the off-line world.

To whom can your presentations be delivered ? How about Rotary Clubs and other civic organizations who are always looking for speakers?; What about fellow internet marketers at seminars?; And remember high schools and colleges, where your audience is likely to be more computer literate than the general population, experienced in buying on-line but eager to go eyeball-to-eyeball with the internet marketer who has a great product.

Keep in mind that an effective speaker is one who concentrates on satisfying the needs of the audience members, so that these people conclude that what you are proposing (selling) is in their best interestfor your purposes, buying your product, Ebook or service.

The Ten Tips outlined below are not classroom theory, but instead evolve from the real world lessons I have learned in almost 3000 presentations, and in my workshops for off-line marketers. They have worked for me, they have worked for my clients, and they’ll work for you.

1. Have a specific objective

If you don’t know what you wish to accomplish with your presentation, your audience certainly won’t know either. Your objective may be as limited as making sure your audience will remember your URL, or a full understanding of the benefits they will gain by buying your product.

Remember that giving a great speech or presentation should never be your goal; it is merely a means to an end, and that end is what you want your audience to do with the information presented.

Be specific, and in preparing your presentation, spell out your objective in no more than a sentence or two. Print it out and tape it to your computer monitor. This will keep your preparation focused and on target as you progress throughthe drafting of your presentation.

2. Know your audience’s problems, needs and concerns

To be a successful marketer, your presentation must be audience-centered. You must know the problems of the people to whom you are speaking, because your objective is to offer them a solution. This requires in-depth-research about your audience.

Keep in mind that the prime motivation for people to listen to you is their perception that your presentation will benefit them. “What’s in it for me?” is the classic question of all audiences, on-line or off-line

3. Structure backwards

We have learned to write and speak in a 1-2-3 structure: (1) Introduction- (2) Body – (3) Conclusion. For oral presentations, this is highly counterproductive: In contrast to reading a memo, people do not have the luxury of going back and reading again what was missed the first time.You want your audience to hear and understand the bottom line message- “This product iwill solve your problem.”

Initiate your draft with your conclusion, focusing on merging your objective with your audience’s problems, interests and concerns.

Place your conclusion on a card marked (3), then develop an introduction that signals the audience that you know its problems and will be offering a solution. Place this on a card marked (1).

Finally, place your supporting arguments on a series of cards marked (2A), (2B), etc. This 3-1-2 System provides focus, structure, and thematic unity, and is the heart of my training workshops.

4. Practice solo with tape-recorder or video-camera

After completing the presentation draft, practice by yourself with a tape-recorder or video-camera. You will be at your weakest in this initial practice, hence the advice to have nobody present whose comments could seriously hurt your confidence.

Listen to your presentation, note the rhythm and cadence, the “uh’s”, “y’knows”, and check your mastery of the subject.

If videotaping, note your mannerisms and body language, and coordinate your gestures with your vocal inflection.

5. Practice with colleague, friend or spouse

After completing the solo practice session, you are ready to practice in front of another person. Choose this person carefully, as you do not want a hypercritic who will find excessive faults with your presenting style. Neither, however, do you want the type of person who finds no faults whatsoever, and praises you to the skies. You need honest and constructive criticism aimed at “tweaking” your presentation.

6. Convene a “Murder Board” practice session

The “Murder Board, a term I bring to my training workshops from my military background,” is a rigorous practice session. It is the speakers equivalent of the flight simulator used for training pilots how to deal with in-flight emergencies, or the moot court readying lawyers for courtroom combat.

Select no more than four people to be your simulated audience, and share with them all the intelligence you have gained on your prospective audience. These four people will then role play your audience.

Their comments, questions and criticism help you correct your style of delivery, find the gaps in your knowledge, and anticipate questions and objections.

7. Arrive early to meet and greet

Personal contact and interpersonal skills are important for the success of any presentation, but they are absolutely vital when you attempt to persuade people to buy the product you are selling. We tend to accept information from people we like, but reject it from people we don’t like.

When you arrive early, you can get to know members of the audience and let them relate to you as a human being. If it appears appropriate, mention names during your presentation of people you have had the occasion to meet prior to the presentation. Nothing is so sweet to the human ear as the sound of one’s name being mentioned positively by a speaker.

8. Use visuals to support, not to impress

Visual aids, including the ubiquitous PowerPoint, can make or break a presentation. The advantage of using them is that most people are visual and can more readily absorb information that is graphically presented.The danger is that visuals can bore an audience, setting them off into daydreaming, not listening.

Be careful in word choice in your visualsand, of course, in your deliveryto avoid Geekspeak, unless you are speaking to an audience as familiar with this unique form of jargon as you are.

Bottom line ion visuals: Don’t have the wonders of PowerPoint remembered, but the substance of your presentation forgotten.

9. Employ rhetorical devices

Repetition of key concepts, the careful use of the strategic pause, and parallel construction are just a few of the devices you can use to add spice and cadence to your presentation.

Two examples of such techniques will illustrate this important tactic. Winston Churchill, instead of saying “We in Britain owe a great debt to the pilots of the Royal Air Force,” expressed this thought with the memorable words “Never in the field of human conflict have so many owed so much to so few.”

President John F. Kennedy used a classic device of parallelism when he said, “We must never negotiate out of fear, but we must never fear to negotiate.”

Use your imagination to see how you can arrange words to create such cadence and rhythm.

10. Conduct immediate post-presentation analysis

Your instinct after completing a challenging presentation is to breath a sigh of relief and relax. Big mistake.

Within minutes, sit down with a note pad or tape recorder and record the questions asked, the reaction of the audience to your presentation, your impression of your own performance, etc.

Don’t wait until the next day. Short term memory is precisely that, and you will remember only generalities. The immediate analysis will provide specifics.

Transfer this specific information to your data base, and you have an excellent head start to use in the Murder Board leading to your next presentation..

Use these tips, and the next time you leave your keyboard, you’ll find you are now as eloquent in front of a group of potential customers as you are behind your computer.

Copyright 2005 Larry Tracy

This article is excerpted from Larry Tracy’s book, The Shortcut to Persuasive Presentations. Larry, a retired Army colonel, was hailed by President Ronald Reagan as “an extraordinarily effective speaker.” He is one of the top presentation skills trainers in the US. His website is at the top of Google for “persuasive presentations.”
http://www.tracy-presentation.com

Do you often attend in-person events, such as workshops, networking breakfasts, and seminars, and as you speak with people you collect a handful of business cards, but then you don’t know what to do with them?

Of course if someone’s expressed an interest in your services, you want to follow up with them, but most people you talk with at these events may not need your services RIGHT NOW, yet they very well may in the future.

So how do you make sure you’re at their fingertips when they do need you? Get them on your list! That way you’ll have the opportunity to continue to get in front of them in a subtle way. Remember, though, never to put anyone on your list who hasn’t give you permission to do so.

Here are three ways to encourage people to get on your list when you meet them in person, without being pushy:

1. Put your Pink Spoon offering (your freebie product that draws people into your marketing funnel) information on the back of your business card, or on whatever other materials you hand out.

Business cards are the standard pass-around marketing tool at these kind of events, but if the back of your card is blank, you’re losing valuable real estate. There are several things you could add to the back of your card, and one of them is the information for your Pink Spoon.

Write a snappy sentence describing the benefit that the reader will get if they sign up, along with the website address of where they can subscribe. For example, on the back of one of my cards it says, “Want to increase your income and client base by 20%? Sign up for my FREE ecourse to show you how at www.clientabundance.com.“

2. Email each person whose business card you collected within a week. Send a brief email to each person you met, reminding them that they can sign up for your freebie offering at your website. Make sure you include a live link to make it super-easy for them to click and sign up.

I sent this note to someone I met at a party recently:

“Dear Christine, It was so great to meet you at Cathy’s party last weekend. I enjoyed swapping the joys and trials of juggling a business and a family, and I’m really impressed with all you do having three children under the age of 6!

I wanted to send you the link to my free ecourse and ezine that I think would really help you in your marketing of your business. It’s http://www.clientabundance.com.

Keep in touch and let me know if there are other ways I can help you!

cheers, Alicia”

3. If you’re a speaker at the event, or if it’s your own event, have a sign-up sheet for the attendees. At the beginning and end of your talk, make sure you tell your audience that they can receive FREE valuable information from you if they will simply sign-up on the form. Ask them for their first name and email address, and make note on the form what it is they will receive.

You can give each person a separate sign-up form or have one that you pass around for everyone to sign. You can also pass around a basket or bowl for people to drop their cards into to win a prize, AND to be put on your list to receive your Pink Spoon. (Most email list services require anyone signing up to double opt-in now, so you will be giving them another opportunity to confim that they do in fact want to be on your list after you’ve added them.)

You’ve probably heard “the fortune is in the follow-up” and that’s exactly what this will do for you. If you collect their names and email addresses at the event, add them to your list with their permission, or send them a reminder email to do it themselves, your Pink Spoon will do the follow up for you. It will keep you on your prospects’ radar screens so you’ll come to mind immediately when they do need your services. And that’s exactly what you want!

Copyright 2005 Alicia Forest

Alicia M Forest, MBA, Multiple Streams Queen & Coach, & Founder of http://www.ClientAbundance.com , teaches coaches, consultants, online entrepreneurs and solo professionals to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve.
For FREE tips on how to create your own Client Abundance, visit http://www.ClientAbundance.com

No matter what product you are marketing on the internet, your own opt-in email lists are a crucial part of the success equation. You have probably heard this before, but did you take action?

Your opt-in list is the vehicle you will use to contact potential customers and build a relationship with them. You promise useful and valuable information in exchange for their email address. Once you successfully deliver on this promise, they will begin to trust you.

If you over deliver by providing even more than was expected, they will not only trust you, they will begin to like you. This sets the stage for the all important conversion from prospect to customer.

This process takes time and patience. It is the stumbling block that almost derailed my internet marketing dreams. Thank goodness, someone told me how to speed up my list building.

There are many list building programs on the internet. Some are free, some cost more than others, and some just don’t work. Here are a couple of quick tips to help you choose.

If you need a commercial size inbox, you will read very few, if any, of the thousands of emails you receive. The recipients of your email, will probably respond in the same manner. Make sure your will receive a manageable number of emails each day.

If you can only mail those you bring into the program, it is unlikely they will read or respond to the same offers from you for very long. Look for a list building program with a rotating pool of recipients.

Find a list building program that is focused on growth. Does the owner provide incentives for introducing people to the program? More important, are you comfortable recommending it? At the very least, only join programs that offer a free trial. This will give you an opportunity to evaluate their services before making any financial commitment.

Your singular goal in any list builder is to steer every contact to your opt-in page and get them on your list. Everyone on the internet is looking for information to solve a problem. Provide that solution in a free report, newsletter or ezine and your prospect will gladly give you their email address in exchange.

Never forget that these programs place you in contact with folks interested in your product, but you do not own the list. Make those prospects yours and prosperity will follow.

Pam Jenkins of What Worx! Marketing recommends The List Machine as a great starting place for list building.